Beiersdorf has emphasized its commitment to environmentally friendly technology in a new state-of-the-art production center with an integrated research and development center in Silao, Mexico. The company says this new location makes it possible to significantly increase the development and production capacity for the growing markets of North and Central America. At the same time, with the new building, the Hamburg cosmetics company emphasizes its clear commitment to ecologically responsible activity. With the focus on energy efficiency and resource conservation, the newest findings and environmentally friendly technology were part of the process going back to the planning phase.

With a production volume of about 280 million cosmetic products and 45,000 tons of product annually, the new factory is the second largest within the global Beiersdorf production network after Hamburg. The number of employees will increase from today’s 350 to about 600 by the end of the year.

The plant in Silao will primarily produce creams, lotions, shower products and lip care from the Nivea, Eucerin, and Labello brands for sales in Mexico, Central and North America. In order to boost regional innovation, the building complex also has its own innovation center in which 20 researchers develop products for local consumer needs on-site.